Summary
Recently, consumers have been invited to try out the 3D television effects but didn’t seem enthusiastic in purchasing one, although 52% did enjoy the experience of it. Because this is a new technology, the chances are that the price will be expensive and therefore not affordable to everyone. Also, the requirement of wearing 3D glasses at all times while watching television prevents many people from multitasking and causing inconvenience. It seems like one way to increase consumer demand in 3D television would be the breakthrough of technology when 3D glasses is no longer necessary to watch 3D effects. Most people mentioned that 3D viewing is probably best for special events like gaming, movies or watching sports. 3D TV fails to ignite consumer demand.
Connections
The factors affecting the demand of 3D television could be price, tastes and preferences, or expectations of future prices. Because it is a new technology being introduced in the market, the price would most likely be a bit too high and not affordable for most people. Therefore, causing less people having the urge to make a purchase since their television at home probably works fine anyway. 3D television hasn’t been exposed to the general public long enough to make a big impact in any sort of way which results in a lack of knowledge in the product causing consumers to be less interested. Usually when products are newly introduced, the market pricing would be more expensive. But as time passes by, better and more efficient technology would replace the original and cause the price to go down. Some consumers may be expecting a lowering in price in the future, therefore not making a current purchase.
Reflection
Being able to study the impacts of consumer demands towards manufacturer supplies and also factors influencing the way people purchase (demand) was insightful. I personally wouldn’t make a purchase of the 3D television reasons being one, if I had the urge to watch a 3D movie, I would go to the theaters, not only for the 3D effects but for the environment as well; two, I am not a sports fanatic, therefore with or without 3D while watching sports will not make much of an impact on me; and three, like mentioned in the article, wearing 3D glasses at all times watching television is a huge inconvenience, being the lousy person I am, I might misplace them and having to watch fuzzy TV till I find them again. Most people probably hesitate to make a purchase with similar reasons to mine. I strongly believe that the producers of 3D television should look further into these problems and come up with a solution.
http://www.cbc.ca/consumer/story/2010/09/10/con-consumer-3d-tv.html
